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Archive for October, 2013

Corporate Social Responsibility and Sustainable Tourism – Introduction

Corporate Social Responsibility and Sustainable Tourism - Introduction

In most countries, especially low income countries, tourism is seen as a viable option for economic growth, but current unsustainable tourism practices can impact the health and well-being of the...

A Phenomenographic Approach for Exploring Conceptions of Learning Marketing among Undergraduate Students – Discussion and Conclusions

Six categories of conceptions of learning marketing have been identified, including learning markeitng as ‘memorizing,’ ‘testing,’ ‘applying,’ ‘gaining higher status,’...

A Phenomenographic Approach for Exploring Conceptions of Learning Marketing among Undergraduate Students – Learning Marketing

A Phenomenographic Approach for Exploring Conceptions of Learning Marketing among Undergraduate Students - Learning Marketing

In addition, ‘applying’ is also viewed as an important way to evaluate whether they really understand the learned knowledge. The relationship between ‘applying’ and ‘understanding’, for...

A Phenomenographic Approach for Exploring Conceptions of Learning Marketing among Undergraduate Students – Findings

According to the phenomenographic analysis, six qualitatively different conceptions of learning marketing were identified in this study. The findings are described below. Learning marketing as...

A Phenomenographic Approach for Exploring Conceptions of Learning Marketing among Undergraduate Students – Method

A Phenomenographic Approach for Exploring Conceptions of Learning Marketing among Undergraduate Students - Method

Participants Research data for this study were collected through individual interviews with 24 students from two universities in Taiwan. As Bowden and Green (2005) suggested, in a phenomenographic...

A Phenomenographic Approach for Exploring Conceptions of Learning Marketing among Undergraduate Students – Conceptions of Learning

To acquire a better understanding of learning, researchers have devoted efforts to careful investigation of how an individual describes what learning is. The earliest research work into students’...

A Phenomenographic Approach for Exploring Conceptions of Learning Marketing among Undergraduate Students – Phenomenographic research

A Phenomenographic Approach for Exploring Conceptions of Learning Marketing among Undergraduate Students - Phenomenographic research

In the 1970s, a group of Swedish researchers developed the qualitative research approach known as phenomenography. The researchers’ goal was to explore people’s understanding of their experience...